Tuesday, January 23, 2018

How AI can uncover new insights and drive SEO performance

Columnist Jim Yu believes that by incorporating the power of artificial intelligence (AI) and deep learning, search marketers can move beyond simple observations and find new patterns in user behavior. The post How AI can uncover new insights and drive SEO performance appeared first on Search...

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Will AMP improve your rankings? How to set up an AMP test

Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. The post Will AMP improve your rankings? How to set up an AMP test appeared first on...

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Monday, January 22, 2018

It’s here! ‘Enterprise SEO Platforms: A Marketer’s Guide’ is all new for 2018.

MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” has been updated for 2018. Compiled from the latest research, this 55-page report is your source for the latest trends, opportunities and challenges facing the market for SEO software tools as seen by industry leaders,...

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New Google Search Console now live for everyone

Go check your Google Search Console now. You probably have access to the long-awaited beta version. The post New Google Search Console now live for everyone appeared first on Search Engine Land.

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3 SEO tasks to start 2018 off with a bang

Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas. The post 3 SEO tasks to start 2018 off with a bang appeared first on Search Engine Land.

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Friday, January 19, 2018

The unique selling proposition: A key element for SEO success

Columnist Fili Weiss explains what a unique sales proposition (USP) is and why every indexable page on your site needs one. The post The unique selling proposition: A key element for SEO success appeared first on Search Engine Land.

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Website redesigns: How to retain and improve your SEO

Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. The post Website redesigns: How to retain and improve your SEO appeared first on Search Engine Land.

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