Friday, October 20, 2017

10 ways to generate links with online influencers

Columnist Kevin Rowe shares tips on working with online influencers to boost your brand's link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Wednesday, October 18, 2017

Our ‘Ultimate Guide to Google Penalties’ launches today

Google penalty notifications - and how to respond to them - continue to be confounding issues for SEOs. Our new guide provides answers and guidance. The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

From big to small: 5 free image compression tools reviewed

Want to improve your page load times? Image optimization is a great place to start! Columnist Tom Demers reviews five free image compression tools and notes their impact on page speed. The post From big to small: 5 free image compression tools reviewed appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Google Tag Manager now has a native scroll depth tracking plugin

The new feature lets site owners track vertical and horizontal scrolling on their website pages. The post Google Tag Manager now has a native scroll depth tracking plugin appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Tuesday, October 17, 2017

Dealing with duplicate content

Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do. The post Dealing with duplicate content appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

Apocalypse for online search? Here’s how marketers can thrive

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google...

Please visit Search Engine Land for the full article.

Monday, October 16, 2017

How machine learning levels the SERP playing field

Contributor Kristopher Jones explains how SEOs should be changing their practices to keep up with trends in the way Google evaluates web pages. The post How machine learning levels the SERP playing field appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.