Thursday, April 19, 2018

Voice agents and interfaces will require many new marketing strategies

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. The post Voice agents and interfaces will require many new marketing strategies appeared first on Search Engine Land.

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Wednesday, April 18, 2018

The 40-point SEO checklist for startups

Startups can't afford to miss a SEO trick when it comes to launching a new site, says Contributor Pratik Dholakiya. Here's a checklist to help keep you on track. The post The 40-point SEO checklist for startups appeared first on Search Engine Land.

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Tuesday, April 17, 2018

Google’s mobile-first index has set sail. Are you on board? 5 SEO essentials

We've been hearing about the mobile-first index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed in the new index. The post Google’s mobile-first index has set sail. Are you on board? 5 SEO...

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Google may issue manual actions over job schema on expired job listings

You'd better remove job listings from your website shortly after you fill those positions, or Google may penalize your website. The post Google may issue manual actions over job schema on expired job listings appeared first on Search Engine Land.

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Monday, April 16, 2018

Here’s how to use Twitter to dominate the Google search results

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google. The post Here’s how to use Twitter to dominate the Google search results appeared first on Search...

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Friday, April 13, 2018

Want to target position 0? Here’s what you need to make that happen

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. The post Want to target position 0? Here’s what you need to make that happen appeared first on Search Engine...

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4 underutilized schema markup opportunities that impact SEO

Contributor Tony Edwards recommends taking advantage of little-used brand, image, app and person schema that indirectly help position a website for better rankings. The post 4 underutilized schema markup opportunities that impact SEO appeared first on Search Engine Land.

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