Friday, November 17, 2017

SEO + UX = Success

These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users. The post SEO + UX = Success appeared first on Search Engine Land.

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Private blog networks: A great way to get your site penalized

Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear. The post Private blog networks: A great way to get your site penalized appeared first on Search Engine Land.

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Thursday, November 16, 2017

Choosing an enterprise SEO platform

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while...

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The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. The post The final recrawl analysis: A powerful and important last step after...

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Google will require AMP and canonical pages to match as of February 1, 2018

Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land.

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Google tries to bring more transparency to news content with help from The Trust Project

Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere. The post Google tries to bring more transparency to news content with help from The Trust Project appeared first on Search Engine Land.

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Wednesday, November 15, 2017

Google aims to make apps for Google Assistant more functional and discoverable

It also enables users to start a task on Google Home and complete it on a smartphone. The post Google aims to make apps for Google Assistant more functional and discoverable appeared first on Search Engine Land.

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